ROAS & CAC Calculator

Analyze the real profitability of your Facebook, Google, and influencer campaigns. Accurately calculate Return on Ad Spend, Customer Acquisition Cost, and COGS break-evens.

Campaign Performance Numbers

Quick Scenario Presets:

Total Ad Spend (₹) *

Total Revenue Generated (₹) *

Number of Conversions / Orders (Optional for CAC & AOV)

Used to calculate Customer Acquisition Cost and Average Order Value

Product COGS (% of Revenue)

Cost of Goods Sold (manufacturing / inventory)

Payment & Shipping Fees (% of Revenue)

Razorpay/Stripe (2-3%) + courier charges

Campaign ROI Breakdown

Enter Campaign Data

Input your total advertising spend and generated revenue on the left to calculate your instant ROAS, CAC, and break-even targets.